AboutProductsQuizValuesCorporateContactShop Now
Wellness · Productivity · Intentional Living

WhereWellness
MeetsPurpose

Bloom & Co creates intentional wellness and productivity tools that help individuals and organizations cultivate healthier, more balanced, and more meaningful lives — across Africa and beyond.

Bloom & Co — Wellness journals and intentional living tools by Fridah Nairuti, Nairobi Kenya
Wellness JournalsFlow With Your CycleCorporate WellnessMindful LivingKids Coloring BooksIntentional GrowthNairobi, KenyaBloom & Co
Wellness JournalsFlow With Your CycleCorporate WellnessMindful LivingKids Coloring BooksIntentional GrowthNairobi, KenyaBloom & Co
Fridah Nairuti — Founder of Bloom & Co, Nairobi Kenya
Our Story

Wellness Is The
Foundation of
Sustainable Growth

Bloom & Co bridges wellness and workplace productivity through intentional tools and meaningful experiences. Founded in Nairobi, Kenya by Fridah Nairuti — an administration and operations professional with a deep passion for holistic living.

Our vision is to become a leading wellness and productivity brand in Africa — empowering individuals and organizations to thrive through reflection, clarity, and intentional living.

"This journal was made for you. Not for your employer. Not for a performance review. For you — the person who shows up every day, carries more than most people see, and rarely gets a quiet moment to ask how you're actually doing."

Fridah Nairuti — Founder, Bloom & Co

What's Inside

A Look Inside the
Corporate Wellness Journal

Five minutes a day. Thirty days to thrive.
☀️

Morning Check-in

Rate your energy, stress & focus. Choose how you feel: Energized, Grounded, Stretched, or Depleted.

📅

Daily Themes

Each weekday carries a theme — productivity, emotional awareness, leadership, energy, and celebration.

📊

Weekly Review

Rate your week across energy, focus, stress management, work-life balance, team connections, and personal growth.

💡

Wellness Insights

Weekly articles like 'Recognizing Burnout Before It Catches You' — practical wisdom, not generic advice.

🌿

Weekend Reflection

How did I restore my energy? What am I carrying into next week? What intention do I set ahead?

Month-End Pulse

'You made it.' A closing reflection on your greatest achievement, what you learned, and what to leave behind.

Get Your Journal
Our Collection

Tools for Every
Season of Your Life

From corporate teams to curious kids — every Bloom & Co product is designed with intention and care.

Corporate Wellness Journal
Best Seller

A 30-Day Practice in Mindful Performance

Corporate Wellness Journal

Five minutes in the morning. A few at end of day. A weekly pause. Thirty days to reflect, realign, and thrive at work.

  • Daily morning check-in
  • Weekly themes & insights
  • Burnout recognition guide
  • Month-end reflection
Get Your Copy
Flow With Your Cycle
New

A Woman's Guide to Aligning Energy and Work

Flow With Your Cycle

It's not laziness. It's your cycle. Understand your 4 monthly phases, align your energy with your work, and stop forcing — start flowing.

  • 4 cycle phases explained
  • Energy-work alignment
  • Productivity by phase
  • Self-compassion tools
Get Your Copy
Well-being & Productivity Guide

A Guide to Well-being and Productivity at the Workplace

Well-being & Productivity Guide

Well-being isn't a reward. It's the foundation of sustainable productivity. A guide for professionals who show up fully — and want to keep doing so.

  • Burnout prevention
  • Mindful work habits
  • Focus & energy tools
  • Work-life integration
Get Your Copy
Daily Devotional Workbook
Gift Idea

Mother's Day Edition — Nourishes Her Soul

Daily Devotional Workbook

A beautiful space for prayer, reflection, scripture study, gratitude, and intentional quiet time with God. A perfect gift for the woman who deserves more than a gift.

  • Daily devotional pages
  • Prayer & reflection space
  • Gratitude journaling
  • Scripture study prompts
Get Your Copy
Floral Coloring Book for Adults

Quiet Creative Moments for You

Floral Coloring Book for Adults

Sometimes the most productive thing you can do is slow down. Relax your mind, reduce stress, and reconnect with yourself. No pressure. No perfection.

  • Intricate floral designs
  • Stress relief focused
  • Perfect for self-care
  • Weekend reset tool
Get Your Copy
View All Products on Selar
Core Values

Built on Principles
That Matter

01

Intentionality

Products designed with purpose and meaningful transformation in mind.

Products designed with purpose and meaningful transformation in mind.

02

Wellness

Holistic wellness — mental, emotional, spiritual, and physical — is essential for sustainable success.

Holistic wellness — mental, emotional, spiritual, and physical — is essential for sustainable success.

03

Excellence

Committed to delivering premium, thoughtful, and high-quality wellness solutions.

Committed to delivering premium, thoughtful, and high-quality wellness solutions.

04

Growth

Encouraging continuous personal development, self-reflection, and positive transformation.

Encouraging continuous personal development, self-reflection, and positive transformation.

05

Authenticity

Creating genuine, relatable, and impactful wellness experiences.

Creating genuine, relatable, and impactful wellness experiences.

Wellness Experience

What Kind of Bloom Are You?

No pressure. No wrong answers. Just a quiet moment for yourself.

🌿

No pressure. No wrong answers.

Just a quiet moment of reflection — to remind you who you already are.

Corporate Wellness

Partnering With
Organizations to
Cultivate Thriving Teams

Bloom & Co partners with organizations to support employee wellness and workplace engagement through practical and intentional wellness solutions. We serve corporates, NGOs, educational institutions, insurance companies, hospitality brands, and HR departments.

Our offerings include:

Wellness and productivity journals
Employee appreciation wellness packages
Reflection and mindfulness resources
Customized branded wellness products
Team wellness initiatives
Workplace wellness campaigns
Wellness gifting solutions
Seasonal appreciation packages
Why Choose Us

Five Reasons to
Choose Bloom & Co

01

Purpose-Driven

We focus on meaningful wellness experiences that support real personal and workplace transformation.

02

Premium Presentation

Our products maintain a clean, modern, elegant, and corporate-friendly aesthetic.

03

Wellness Meets Productivity

We uniquely position wellness as a key driver of healthier performance and sustainable productivity.

04

Flexible Partnerships

Customizable wellness solutions tailored to different organizational needs and employee engagement initiatives.

05

Authentic Brand Story

Built on a genuine passion for wellness, intentional growth, and creating positive impact across Africa.

Follow @bloomco.ke
Fridah Nairuti — Founder of Bloom & Co
A Word From Our Founder
"
At Bloom & Co, we believe people thrive when wellness and productivity exist in balance. Through intentional products and meaningful partnerships, we are committed to helping individuals and organizations cultivate healthier, more fulfilling lives.
FN

Fridah Nairuti

Founder, Bloom & Co

Follow Along

Join Us on
Instagram

Daily wellness tips, product launches, and behind-the-scenes moments. Follow us at @bloomco.ke.

📸Wellness tips📸Flow With Your Cycle📸Floral Coloring📸Corporate Journal📸Mother's Day📸Kids Coloring
Follow @bloomco.ke
Get In Touch

Let's Build
Something Together

Whether you're an individual seeking intentional wellness tools, or an organization looking to cultivate a thriving team — we'd love to connect.

📸

Instagram

@bloomco.ke

Location

Nairobi, Kenya
Shop On Selar